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Business Administration and Marketing Analytics (BAMA)   

Program Title and Classification

Business Administration and Marketing Analytics

Graduate Degree Program

College: Business

Abstract

The Robert H. Smith School of Business offers graduate programs leading to the degrees of Master of Business Administration (MBA), Master of Finance, Master of Science in Accounting (MS), Master of Science in Information Systems (MS), Master of Science in Marketing Analytics (MS), Master of Science in Supply Chain Management (MS), Executive MBA (EMBA), Online MBA, and Doctor of Philosophy (PhD). The school’s MBA program is accredited nationally by the Association to Advance Collegiate Schools of Business (AACSB International). Only about 607 programs in the world are accredited by the AACSB, a reflection of the quality of the faculty, students, curriculum, and career management.

The Smith School of Business faculty has been recruited from the graduate programs of leading universities nationwide. They are dedicated scholars, teachers, and researchers with a strong commitment to academic excellence and the education of the professional manager and researcher. The Smith School of Business is dedicated to preparing graduates to lead organizations in an economy driven by technology, globalization, and rapid change. The Smith School curriculum integrates an in-depth education in core business functions -- accounting, entrepreneurship, finance, information technology, logistics, management, and marketing - with cross-functional e-business areas - electronic commerce, financial engineering, services marketing, and supply chain management.

Admissions Information

We strongly encourage you to visit the Robert H. Smith School of Business website at www.rhsmith.umd.edu. The Smith School website contains a wealth of information regarding all graduate business programs and their admissions processes.

Admissions requirements can be found here: https://www.rhsmith.umd.edu/programs/full-time-mba/admissions 

MBA and MS Admissions Office: 301-405-2559

Executive MBA Admissions Office: 301-405-2386

Online MBA Admissions Information: 877-807-8741

PhD Admissions Office: 301-405-2214

Apply here: https://app.applyyourself.com/AYApplicantLogin/fl_ApplicantConnectLogin.asp?id=rhsmith

Application Deadlines

Type of Applicant FallSpring
Domestic Applicants:
US Citizens and Permanent Residents
RollingRolling
International Applicants:
F (student) or J (exchange visitor) visas
A,E,G,H,I and L visas and immigrants.
RollingRolling


Other Deadlines: Please visit the program website at http://www.rhsmith.umd.edu

Degree Requirements

Master of Business Administration and Master of Science (dual degree) (M.B.A. and M.S.)

Core Requirements
Students complete 66 total credits including 36 credits of Business courses and 30 credits of Marketing Analytics courses. Part-time MBA students complete the BUSI designated courses. Full-time MBA students complete the BUSM designated courses.

 

BUSI 610/BUSM 602: Introduction to Financial Accounting (2 credits)

BUSI 611/BUSM 616: Managerial Accounting (2 credits)

BUSI 621/BUSM 621: Strategic and Transformational IT (2 credits)

BUSI 630/BUSM 606: Data Models and Decisions (2 credits)

BUSI 634/BUSM 624: Operations Management (2 credits)

BUSI 640/BUSM 610: Financial Management (2 credits)

BUSI 650/BUSM 612: Marketing Management (2 credits)

BUSI 662/BUSM 600: Leadership and Teamwork (2 credits)

BUSI 681/BUSM 604: Managerial Economics and Public Policy (2 credits)

BUSI 683/BUSM 626: The Global Economic Environment (2 credits)

BUSI 690/BUSM 614: Strategic Management (2 credits)

MBA Electives approved by advisor (14 credits)

Marketing Analytics core courses (12 credits)

Marketing Analytics specialization courses (18 credits)

 

The Robert H. Smith School of Business is a global leader in integrating business management and technology. Smith MBAs can take advantage of this strength in the joint MBA/MS degree program and leverage their managerial skills with studies that develop research and technological skills in finance, accounting, information systems, or supply chain management. Students may apply for admission to the MBA/MS degree program at the beginning of the application process or at the end of their first year in the MBA program. Students must complete all required courses for both programs and reach a total of 66 credits.

 

Facilities and Special Resources

The Office of Career Services (OCS) provides dedicated, professional support to help students launch their careers. The center links students directly to recruiters through a variety of services, including on- and off-campus recruitment and the online resume database, which matches a Smith MBA to the right industry position. The OCS also participates in regional and national career forums and job fairs, such as the National MBA Consortium, the National Black MBA Conference, the National Hispanic MBA Conference, the National Association of Women MBA’s Conference, and the Career Services Council.

The Smith School is located in the Baltimore/Washington, D.C./Northern Virginia corridor. This region offers one of the highest concentrations of culture, diversity, and career opportunities in the country.

Website

http://www.rhsmith.umd.edu

Associated Information