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Marketing Analytics (BMMA)   

Program Title and Classification

Marketing Analytics

Graduate Degree Program

College: Business


The Robert H. Smith School of Business offers graduate programs leading to the degrees of Master of Business Administration (MBA), Master of Finance, Master of Science in Accounting (MS), Master of Science in Information Systems (MS), Master of Science in Marketing Analytics (MS), Master of Science in Supply Chain Management (MS), Executive MBA (EMBA), Online MBA, and Doctor of Philosophy (PhD). The school’s MBA program is accredited nationally by the Association to Advance Collegiate Schools of Business (AACSB International). Only about 607 programs in the world are accredited by the AACSB, a reflection of the quality of the faculty, students, curriculum, and career management.

The Smith School of Business faculty has been recruited from the graduate programs of leading universities nationwide. They are dedicated scholars, teachers, and researchers with a strong commitment to academic excellence and the education of the professional manager and researcher. The Smith School of Business is dedicated to preparing graduates to lead organizations in an economy driven by technology, globalization, and rapid change. The Smith School curriculum integrates an in-depth education in core business functions -- accounting, entrepreneurship, finance, information technology, logistics, management, and marketing -- with cross-functional e-business areas -- electronic commerce, financial engineering, services marketing, and supply chain management.

Admissions Information

We strongly encourage you to visit the Robert H. Smith School of Business website at The Smith School website contains a wealth of information regarding all graduate business programs and their admissions processes.

Admissions requirements can be found here:

MBA and MS Admissions Office: 301-405-2559

Executive MBA Admissions Office: 301-405-2386

Online MBA Admissions Information: 877-807-8741

PhD Admissions Office: 301-405-2214

Admission criteria for the MS program focusing in marketing analytics are based on: quality of undergraduate and graduate coursework; GMAT or GRE score, 1 letter of recommendation; professional experience; video submission; and written essay of objectives. Prospective applicants may contact the program at (301) 405-2559 for information regarding this MS program.

Apply here:

Application Deadlines

Type of Applicant FallSpring
Domestic Applicants:
US Citizens and Permanent Residents
International Applicants:
F (student) or J (exchange visitor) visas
A,E,G,H,I and L visas and immigrants.

Other Deadlines: Please visit the program website at

Degree Requirements

Master of Science (M.S.)

Total CreditsCore Requirements

Non-thesis only: 30 credits required

BUMK 758B: Market-Based Management (3 credits) BUMK 758D: Customer Analysis (3 credits)
BUMK 758E: Statistical Programming (3 credits) BUMK 758F: Business Ethics (1 credit)
BUMK 758K: Advanced Marketing Analytics (3 credits) BUMK 758G: Business Communications (2 credits)
BUMK 758W: Database Science (3 credits) BUMK 758L: Marketing Research and Analysis (3 credits)
BUMK 758A: Market Forecasting (2 credits) BUMK 758H: Business Ethics II (1 credit)
BUMK 758N: Web Analytics (2 credits) BUMK 758M: Retail Analytics (2 credits)
BUMK 758Q: Action Learning Project (2 credits) 30 credits total



The MS in Marketing Analytics will give you the cutting-edge knowledge and skills you need to apply marketing analytics to daily business practice. The program will provide you with an in-depth understanding of the mathematical and statistical models and tools needed for customer analysis in the context of marketing problems.


Facilities and Special Resources

The Office of Career Services (OCS) provides dedicated, professional support to help students launch their careers. The center links students directly to recruiters through a variety of services, including on- and off-campus recruitment and the online resume database, which matches a Smith MBA to the right industry position. The OCS also participates in regional and national career forums and job fairs, such as the National MBA Consortium, the National Black MBA Conference, the National Hispanic MBA Conference, the National Association of Women MBA’s Conference, and the Career Services Council.

The Smith School is located in the Baltimore/Washington, D.C./Northern Virginia corridor. This region offers one of the highest concentrations of culture, diversity, and career opportunities in the country.

Financial Assistance

Financial aid is available to qualified full-time and Executive MBA students in the form of fellowships, graduate assistantships, and scholarships.

Contact Statement

The Smith School of Business has available brochures that give specific degree requirements for the MBA, EMBA, and MS Programs. Program information is available online at Initial inquiries should be directed to:



MBA/MS Admissions

2303 Van Munching Hall, College Park,

MD, 20742

Telephone: 301-405-2559


Associated Information